Facebook Hyper Traffic & Your Official Presence on Facebook – Opportunities and Pitfalls

Your Official Presence on Facebook – Opportunities and Pitfalls

The Internet, as a medium, has opened the doors to a wide range of communication possibilities with customers. The interactive characteristic of the medium also makes it possible for a customer to publish his response to a vast audience. Social networking sites, particularly Facebook, which is getting increasingly popular around the world, have given customers an equal opportunity to communicate as loudly as you about your brand, in a public forum open to the whole world.

On the brighter side, there is a great opportunity to acquire direct and unadulterated feedback from customers, without the need of expensive and time-consuming surveys and research processes. Directly redressing customer queries on the medium itself can help increase brand loyalty.  However, as a brand owner, you need to realize the speed and potential of the medium to do good as well as harm.  http://tinyurl.com/go2facebook

Facebook Opportunity for Your Brand

There are enough reasons for a brand to be on one of the most happening mediums. A significant amount of conversation that happens on Facebook, or for that matter on other social platforms like Twitter, carries references to brands, with customer's attitude toward these clearly seen through them. 

The fact is that whether you are there on Facebook, it is very likely that someone or the other from your customer base may be making a mention about you. Your brand presence during such a situation is important to either thank the customer for any accolades or gracefully respond and address any grievances posted by the customers and win back their confidence in your brand.

On a proactive note, sustained brand presence on Facebook also helps you create your own band of customers, including those interested in you. This gives you one point access to disburse any firsthand brand information in a single click, without spending a dime more.

Today, brands – both big and small – have a presence on Facebook. Some of them use it with more innovation than the rest. 

Brand Pitfalls on Facebook

Traditional marketers are used to broadcast, which is an extremely formal means of communication, where customers voices are barely heard back. Coming from this background, many a time, marketers find it difficult to adjust and converse in the language demanded by social networking sites, which are much informal in nature. 

There have been instances where brand owners trying to enforce rules and guidelines of discussion on Facebook fan pages have faced the immediate wrath of users, which had an adverse impact on the brand. The lesson from this is very clear, the brand must try to avoid any pitfalls on Facebook; marketers must know the responsiveness and energy levels of the users and be one among them, rather than one above. 

Word of Caution – World of opportunity in Facebook

For every scary story of a brand goof up on Facebook, there are many cases of success, where even small household brands have grown in popularity through effective use of the medium.

Two golden rules to be followed while using Facebook, which can yield good results in the long run, are as follows:

• Do not be a big brother – be a cheerful friend to your customers. The big brother attitude, which worked fine in traditional media, can kill your brand on Facebook. Any showdown of brand arrogance or one-upmanship is given a bitter response by its customers in the same medium. For a brand to succeed, it has to be a friend, who is fun to speak with.
• Do not advertise, converse – Blatant advertising, or use of social networks for incessant spamming with interruptive advertising, is a sure recipe for disaster. You will find your brand page getting isolated on Facebook.

There are many ethics to be followed on Facebook and social media, which can be easily grasped through active participation in the medium itself. A company must ensure that its trained representatives have marked presence on Facebook and social networking avenues as true online custodians for the brand. For many companies, it also makes sense to engage an agency that is experienced in handling brand reputations on Facebook and online avenues.

Get more information here for the best Facebook training available: http://tinyurl.com/go2facebook

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What is Hyper Facebook™ Traffic?

Facebook and Consumer Learning Process

A great deal of successful marketing today depends on closely understanding consumer behavior. As a marketer, you may always be curious to understand what excites or motivates your customers into buying either your products or those of your competitor.  Depending on the buying and consumption cycle of your product, there can be several factors that will determine the sales conversion ratio for your product. 

Toward Right Learning

A successful sale happens when your customer understands his need and is convinced that your product can satisfy that need in a reliable way.  Both these steps happen through a process, which is known as learning. Hence as a marketer, your job begins by ensuring that the customer perceives his need and, more importantly, finds the solution in your product

Right Learning and Right Conversations

At this very moment, you may be reading this article on your laptop or desktop. Remember the day when you had decided to buy your first computer. You must have considered many factors before finalizing which computer to purchase.  One of the important decision points for a buyer is his circle of reference. It is natural for you, as a buyer, to discuss with your informed friends about the best brand. Positive references from friends and acquaintances help one make a decision.

How has Facebook changed all of this?

Research has shown that buyers do a great deal of product research on the Internet and most of the time choose to purchase the product either online or offline. The power of the Internet as a research and information resource has been realized to a great extent by customers worldwide. 

The basics of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the speed with which everything happens. Technology has brought down the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, bears a strong testimony to the growing power of the Internet as a mode of communication and a source of information.

Before and After Facebook

Like we discussed, most of the learning before the proliferation of Facebook and social media happened through advertisements on television.  During the days of conventional media dominance, marketing was driven by the power to broadcast. Marketing communication was primarily unidirectional through blaring advertisements and press releases. 

Word of mouth happened on a one-on-one basis, where the conversation would begin and end around a small group of people.

Today, a search on your favorite brand on Facebook may reveal many conversations about the brand, which may depict user's positive or negative experiences with the brand. Unlike the clandestine brand gossip of earlier days, the Facebook era ensures that conversations are documented and made easily available through social networking sites. 

Brands trying to ignore this new medium find themselves in a state similar to an ostrich, with its head buried in sand, thinking the world cannot see it. The real image of the brand in people's minds shows up aloud these days through conversations on Facebook. 

Facebook and Online Reputation

The power of Facebook, as discussed, has extended the scope of Word of Mouth beyond the good old conversation between friends. Today, each and every Facebook user is free to publish his views on your brand. The true effect of this happens whenever these conversations appear in searches and influence people's opinion about the brand image.

This is where online reputation, primarily on a widely accepted medium like Facebook, matters. 

In a nutshell..

Managing a positive image of your brand requires you to expand your reach, more than what you would do in case of conventional media. The conversational nature of social networking sites, such as Facebook, demands a different approach. Unlike one-time broadcast by the conventional medium, Facebook stores each and every conversation and makes it available through the search option for anyone who is curious to know more about your brand. 

That is the reason why it is a critical part of any brand plan to feature positively on social networking sites, such as Facebook. Engaging consultants who have experience in managing brands through the new era of social networks is a growing practice that can help brands manage the new wave.

Get more information here for the best Facebook training available: http://tinyurl.com/go2facebook

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Every 2 seconds, this kills 7 people... could you be next?

I don't know why... but it's easy to spend money on a coffee and donut, or that extra pair of jeans or trainers we don't really need, or that latest exercise gadget to replace our old dusty one that never gets used, isn't it?

I don't blame anyone if they feel the same... because it's easy to spend money on the things we THINK will make us happy and change our lives, but not on the things that WILL make us TRULY happy.

Most people don't really know WHAT will make them happy, that's why.

I can't speak for you personally, but I'm pretty sure I know what's making you unhappy right now in your life...

[1.] You hate your job

[2.] You hate counting the pennies

[3.] You're sick of spiralling debt

[4.] You're sick of being tired and stressed out

[5.] You hate begging your boss for time off work (and being denied more often than not)

[6.] You can't cope with giving your kids second best

[7.] You never seem to get enough sleep, or feel full of energy

[8.] You hate making someone else rich, and getting no reward for your hard work or appreciated

[9.] You can't stand wasting time working hard, and getting nowhere in life

[10.] You hate staying awake at night worrying about bills, emergencies or the future...

How did I score? 

Maybe at least two or three out of ten, right?

Wanna know how I know all this? It's because I WAS IN YOUR SHOES not so long ago. We've all been there, but sadly only a few people ever escape that constant HAMSTER WHEEL of STRESS and misery that most 9-5 employees have to suffer.

Heck, even those who break away and work from home as a freelancer don't get it easy either. They are under more stress sometimes, because they don't have job security and still have to trade time for money.

But when you finally figure out a way to stop trading time for money, life changes in ways you can barely imagine.

The good news is, unlike millions of people who go through their lives without a hope of change, YOU actually do have a choice right in front of you today.

==>http://viralurl.com/s/Facebook-Hyper-Traffix

The choice is SIMPLE.

You can either...

- keep paying

- keep learning

- keep making your own mistakes

- keep the dream alive

- keep beating yourself up

- keep your stress levels high

- keep borrowing time and money

- keep juggling a day job and a stressful evening at the computer

- keep your family second guessing and doubting you

OR...

You can finally take a *HUGE* short cut and save yourself YEARS of wasted money and stress...

==>http://viralurl.com/s/Facebook-Hyper-Traffix

...and once and for all, prove people WRONG about you, by starting a business that runs itself, and makes more money in a single month, than most doctors and lawyers make ALL YEAR ROUND.

All thanks to a system which allows the LITTLE GUY to *finally* get back on a level playing field... and slam home the kind of money that will allow you to provide yourself and your family with that STABLE, secure, comfortable and elite lifestyle...

...and of course, ENJOY life without four walls and red tape holding you back, depressing you and keeping you from all the memories and fun that is passing you by out there.

And now two cool guys are literally handing all this to you on a plate, to share the wealth - and the sheer FUN - that this kind of mass marketing can QUICKLY bring to you.

Don't let anyone tell you this can't be done... because YOU CAN DO THIS.

It's not rocket science. In fact, you can probably do better than others did... especially if you're a smart person.

Listen, 20 years ago, this would have been technologically and physically impossible for the everyday person... 

...but the internet is making people rich beyond their wildest dreams... all because we can dip our hands into millions of people's wallets without ever having to leave our warm comfy homes.

But only when you know *how*. There IS a right way and a wrong way... there are many mistakes - some which can cost you thousands - that can be made. 

There are many years of steep and stressful learning curves too... but you don't have to suffer like that!

Right now, you have the chance to change your life thanks to the internet, and more specifically, thanks to Facebook!

And you never need to risk a single penny either. This whole thing is protected by a solid 60 day guarantee, so you can give this a fair shot and see what happens. 

..in FACT, they will PAY YOU $100, if you can't make this work!

If you don't make the same amounts of cash that others are making with this thing, then you won't pay a single penny.

Get in whilst you can 

===>>>http://viralurl.com/s/Facebook-Hyper-Traffix

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P.S - You need to hurry. Life won't wait for you to catch up. You don't know what might be waiting for you around the corner, or when you need that emergency cash.

And besides, do you really want to stomach another 6 months of grinding away for the boss? Do you really want to torture yourself the long and hard way to scraping a few dribbles of traffic from the old online marketing methods?

  [X] No more article marketing

  [X] No more blogging

  [X] No more PPC

  [X] No more PPV

Screw that... Hyper FB Traffic means no more slogging way without a chance. No more wasting time and money on methods that never really worked well in the first place. Get your life back, before it's too late...

==>http://viralurl.com/s/Facebook-Hyper-Traffix

P.P.S - Today's date is always difficult for millions of people around the world. It's a date that digs up dark memories and feelings we all wish we could escape from forever. 

It's also a reminder of how precious and uncertain life really is. None of us know what the future holds, so we have no choice but to live for today.

With that being said, the sad reality is that despite knowing this, many folks forget to actually LIVE by that mantra.

Let's face it, some folks will never invest in their future, even if their current situation is crying out for a serious change. They usually just "forget", or "put it on hold."

We easily forget to "live for today" because we're so caught up in our daily lives. But the rush hour traffic, the screaming boss, cooking dinner, going to the gym... is that REALLY "LIVING?"

All I know is this... 

For many people, these daily routines drain the years like quick sand... and the last thing we want to do, is look back on our lives regretfully and say "I didn't make the most of my time here..."

You don't want that, neither do I. 

Today is your chance to make things happen differently from now on. Make life worth living, exciting, rewarding, and comfortable. 

All you need to do is click the link below and your life can change forever...

==>http://viralurl.com/s/FB-Hyper-Traffic

Facebook and Social Media - The Next Marketing Opportunity

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares. 

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer. 

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.

Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media. 

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear. 

Fan Pages: Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications: One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it. 

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand. 

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Get more information here for the best Facebook training available: http://tinyurl.com/fbtraffix